Sponsor the Keys to Life Breakfast

Put your name behind character

Stand with a message that lasts longer than the game, in front of fans, families and business leaders.

Reach the room

Meet business leaders, coaches, fans and families who care about character in sports.

Share the values

Put your name next to a message of character, leadership and faith that lasts longer than the game.

Host your people

Bring clients, staff and their families for a morning they'll talk about for years.

Sponsorship packages

Partner

Partner with us to honor Coach Wooden's legacy and reach fans, coaches and families.

Full benefits for each package are in the sponsor deck.

Three ways to start

1. Read the deck

Every package and benefit in one PDF.

2. Send us a question

Use the form and the team will reply soon.

3. Talk to a person

events@athletesinaction.org

Athletes in Action Signature Event

Thank you to our sponsors

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Athletes in Action Signature Events

Find your event

Tickets: On sale
2027 Super Bowl Breakfast, featuring the Bart Starr Award

Super Bowl Breakfast

February 13, 2027
Los Angeles, CA
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Tickets: Coming soon

All-Star Breakfast

February 20, 2027
Phoenix, AZ
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Tickets: Coming soon

Keys to Life Breakfast

April 3, 2027
Detroit, MI
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