Athletes in Action Signature Events

Beyond the game, hear the bigger story.

Join fans, families and leaders at Athletes in Action events all year long, from breakfasts at the biggest games in football and basketball to a college basketball season tip-off and a weekend celebrating faith and family. Hear sports legends share about character, leadership and faith.

Upcoming events

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2027 Super Bowl Breakfast, featuring the Bart Starr Award

Super Bowl Breakfast

February 13, 2027

JW Marriott L.A. Live

Los Angeles, CA

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All-Star Breakfast

February 20, 2027

Arizona Biltmore Golf Club

Phoenix, AZ

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Keys to Life Breakfast

April 3, 2027

Detroit, MI

What brings you here?

I want to attend

Get tickets or a table at the next event.

I want to sponsor

See packages, download the deck or ask a question.

I want to volunteer

Help make the event happen behind the scenes. Apply to serve.

I'm with the media

Request credentials and find press releases.

Why we gather

More than a game

Big games celebrate the final score. These events celebrate the kind of person behind it. Players, coaches and leaders share honest stories about character, family, setbacks and the faith that carries them.

You’ll leave with more than a photo. You’ll leave encouraged, and maybe with a new question worth asking.

1988

First Super Bowl Breakfast

1,500 to 2,000

Average Super Bowl Breakfast crowd

20th

All-Star Breakfast in 2027

29th

Keys to Life Breakfast in 2026

Honoring character

Each event presents an award to someone who leads with integrity at home, in the game and in the community.

Bart Starr Award
Keys to Life Award
Bobby Jones Award
Jerry Colangelo Award
Who we are

Athletes in Action

Since 1966, Athletes in Action has helped athletes find hope and purpose in following Jesus, and use their platform to make a difference. These Signature Events are one way we invite everyone into that story. Athletes in Action is a ministry of Cru.

Help more athletes find lasting hope

Your gift helps Athletes in Action reach athletes and coaches with the hope of Jesus, on campus, in the pros and in 90+ countries.

Stay in the loop

Get dates, speakers and ticket news first. Questions? Email events@athletesinaction.org.

Athletes in Action Signature Events

Find your event

Tickets: On sale
2027 Super Bowl Breakfast, featuring the Bart Starr Award

Super Bowl Breakfast

February 13, 2027
Los Angeles, CA
View event →
Tickets: Coming soon

All-Star Breakfast

February 20, 2027
Phoenix, AZ
View event →
Tickets: Coming soon

Keys to Life Breakfast

April 3, 2027
Detroit, MI
View event →