Honoring the Wooden legacy

The Keys to Life Award

Honoring someone in the game who lives out the lessons Coach John Wooden taught, on the court and in life.

Every winner

See this year's winner honored live

Athletes in Action Signature Events

Find your event

Tickets: On sale
2027 Super Bowl Breakfast, featuring the Bart Starr Award

Super Bowl Breakfast

February 13, 2027
Los Angeles, CA
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Tickets: Coming soon

All-Star Breakfast

February 20, 2027
Phoenix, AZ
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Tickets: Coming soon

Keys to Life Breakfast

April 3, 2027
Detroit, MI
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