Sponsor a Signature Event

Put your name behind character

Athletes in Action Signature Events bring fans, families, players and business leaders together around the biggest moments in sports. Sponsor one event, or partner with us all year.

Athletes in Action Signature Events

Why sponsors partner with us

Your sponsorship helps share stories of faith and character with thousands of people, and puts your organization in the room with them.

The right people in the room

Fans, families, coaches, players and business leaders, gathered around the biggest games of the year.

A message worth backing

Honest stories about character, leadership and faith. Your name stands next to something that lasts longer than the game.

A seat at the table

Tables and seats to host clients, staff or friends, plus recognition before, during and after the event.

Choose your event

Each event has its own sponsorship packages. Pick one to see the options, benefits and pricing.

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February 13, 2027 ·
Los Angeles, CA

Super Bowl Breakfast

Start game weekend with stories from football’s best, and see one player honored with the Bart Starr Award. We are honored to be 1 of only 3 events that are sanctioned by the NFL during Super Bowl week.
Packages from $10,000
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February 20, 2027 ·
Phoenix, AZ

All-Star Breakfast

Start your weekend with basketball legends, honest stories and two awards for character in the game.
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April 3, 2027 ·
Detroit, MI

Keys to Life Breakfast

Honoring the life lessons of Coach John Wooden, with stories from some of college basketball’s best.

One partnership, every event

Want to be part of more than one event? We’ll build a year-round partnership that puts your name in front of fans, families and leaders at every Signature Event.

How it works

1

Pick your event

Choose one Signature Event, or tell us you’d like to be part of several.

2

Choose your package

Our team helps you find the level and benefits that fit your goals.

3

Bring your guests

We handle the details. You host your guests and share a moment they’ll talk about for years.

Talk with our team

Tell us a little about your organization and which events interest you. We’ll follow up with packages, a sponsor deck and next steps.

Prefer email? Reach us at events@athletesinaction.org.

Athletes in Action Signature Events

Find your event

Tickets: On sale
2027 Super Bowl Breakfast, featuring the Bart Starr Award

Super Bowl Breakfast

February 13, 2027
Los Angeles, CA
View event →
Tickets: Coming soon

All-Star Breakfast

February 20, 2027
Phoenix, AZ
View event →
Tickets: Coming soon

Keys to Life Breakfast

April 3, 2027
Detroit, MI
View event →